Privacy Policy

Laptronixuk.com (“the Website”) is owned and operated by Allied Midlands Ltd. This policy, together with our Terms and Conditions, explain how Laptronix may use information we collect about you, as well as your rights over any personal information we hold about you. Please read this policy and our Terms and Conditions carefully; by accessing the website you confirm to have understood and agreed to them.

We collect information about you when you:

visit the Website, and other sites accessible from the Website.
register with and buy products or services on the Website.
take part in promotions, competitions, customer surveys and questionnaires.
contact us eg in writing, call customer services.

We may supplement the information we collect about you with information we receive from other sources eg public registers such as the electoral roll. This allows us to assess the accuracy of the information we hold about you in order to send you relevant offers and information.

Collecting your personal information helps Laptronix to better understand what you need from us. We use your information to:

manage and improve the Website.
personalise our services to you.
administer and operate your account.
tell you about important changes to the Website and our services.
understand your shopping behaviour to develop and improve our products and services.
manage promotions, competitions, customer surveys and questionnaires.
check and verify your identity, and prevent or detect crime. In performing checks your information may be disclosed to credit reference agencies, who may keep a record of that information. This is not a credit check and your credit rating will be unaffected.

We may share your personal information across the Allied Midlands Ltd so they can provide you with relevant products and services. Your personal information is safe with us and will never be released to companies outside the Allied Midlands Ltd for their marketing purposes. We may use and share anonymised information outside the Allied Midlands Ltd. However, we would like to reassure you that this never includes your personal information.

If you agree, we may contact you:

with offers and information about Laptronix products or services
with offers and information about partners’ products or services
for customer research eg to help improve our services

Of course, the choice is entirely yours, but if you say you do not want to receive marketing information from us this will prevent you from receiving great offers or promotions that may be of interest to you.

We like to hear your views to help us improve our service. From time to time, we may contact you to ask your opinions.

Cookies

In order to comply with new rules, we use a system of classifying the different types of cookies which we use on the Website, or which may be dropped by third parties through our websites. The classification was developed by the International Chamber of Commerce UK and explains more about which cookies we use, why we use them, and the functionality you will lose if you decide you don’t want to have them on your device. Please be reassured that we are working on other privacy and cookie-related improvements to the Website.

What is a cookie?

Cookies are text files containing small amounts of information which are downloaded to your personal computer, mobile or other device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device.

Persistent cookies – these cookies remain on a user’s device for the period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.

Session cookies – these cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience. They can also help to ensure that adverts you see online are more relevant to you and your interests.

You can find more information about cookies at www.allaboutcookies.org and www.youronlinechoices.eu.

Behavioral advertising and online privacy

A guide to behavioral advertising and online privacy has been produced by the internet advertising industry which can be found at www.youronlinechoices.eu. The guide contains an explanation of the IAB’s self-regulatory scheme to allow you greater control of the advertising you see.

Using browser settings to manage cookies

The Help menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. You can also disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on’s settings or visiting the website of its manufacturer.

However, because cookies allow you to take advantage of some of the Website’s essential features, we recommend you leave them turned on. For example, if you block or otherwise reject cookies you will not be able to add items to your Shopping Basket, proceed to Checkout, or use any of our products and services that require you to Sign in. If you leave cookies turned on, remember to sign off when you finish using a shared computer.

Disclosing your information

We will never disclose your information to anyone outside the Allied Midlands Ltd except where we have your consent; where we are required or permitted to do so by law; to other companies who provide a service to us; or any successors in title to our business. Whenever we transfer personal information to countries outside the European Economic Area we will ensure that appropriate security measures are taken.

Other websites

The Website may contain links to other sites which are outside our control and not covered by this policy. The operators of these sites may collect information from you that will be used by them in accordance with their policy, which may differ from ours.

Accessing your information

To obtain a copy of the information we hold about you, write to: Data Protection Officer, Allied Midlands Ltd 19 Marshbrook Close Coventry CV2 2NW enclosing a cheque or postal order for £10 payable to Allied Midland Ltd.